Which AI model should we use?
The one that passes your evaluation at the best cost, and that answer changes by task and by quarter. We benchmark candidate models on your actual workload, not leaderboard averages, and design so the model is swappable: routing between a frontier API and open weights is configuration, not a rewrite. We hold no allegiance to any provider, which keeps the recommendation honest.
Can we use AI without sending our data to a model provider?
Yes. Open-weight models served with vLLM or Ollama on your own cloud or on-premises GPUs keep every token inside your estate, and for many workloads a well-chosen open model is competitive with the frontier APIs. Where you do use a provider, we configure the enterprise controls, no-training flags, data residency, retention, and put contractual and technical boundaries around what leaves.
How do you control what an AI system costs to run?
Token economics is an engineering discipline. We cache aggressively, route easy requests to small models and hard ones to large, cap context with retrieval instead of stuffing documents into prompts, and meter cost per feature so finance sees exactly where the spend goes. Systems we build report their unit cost, cost per conversation or per document processed, as a first-class metric.
What do you do about hallucinations?
Reduce, detect and contain; no honest engineer says eliminate. Grounding through retrieval with citations, so answers come from your documents; evaluation suites that measure factuality on your domain; confidence thresholds that route uncertain answers to a human; and product design that shows sources rather than asserting from memory. For high-stakes output, a human approves before anything ships, which is exactly how the article pipeline on this site works.
Do you build the whole product or just the AI part?
Either. Because we are also a software house, one team can carry the model, the backend, the interface and the infrastructure, which avoids the classic failure of an AI proof of concept that no one can productionise. If your engineers own the product, we slot in as the AI specialists and hand over cleanly: code, evals, runbooks and the training to run it without us.